Subtext Strategies
Your message is not just what you say.
It helps define who you are.
It’s the first impression you make…
…and your best chance to sell what you do.
So make it good.
What’s your subtext?
From speeches and presentations to books and op-eds, the most powerful messaging doesn’t start with a blank page. It starts with clear thinking, concrete goals, and a well-conceived plan to achieve them. Before you can find the right words, you need to find the right strategy. That’s where we come in.
At Subtext Strategies, we specialize in the foundational work before your first sentence. We immerse ourselves in the conversation around your ideas, bringing an outsider’s perspective to your messaging goals. We engage leaders across your organization to gain insight into your unique strengths, as well as your most persistent challenges. And we create a playbook for messaging that’s compelling, persuasive, and authentic—then help you put it into action.
We’ve collaborated with some of the biggest names in business, politics, and the nonprofit sector. We’d be thrilled to work with you, too.
Our approach
Maybe you’re an entrepreneur pitching a new idea. Or a CEO reimagining your industry’s future. Or a nonprofit leader trying to rally support for your cause. No matter who you are, you have an audience to persuade — and one essential question to answer: What should I say?
With our methodical approach, we’ll make sure your message is clear and convincing.
Dig In
We start with research. Lots of it. Articles, podcasts, documentaries — we’ll dig into the discourse around your work and break down the prevailing narratives, so we can help you shape them.
Stand Out
You’re not like other organizations, so why should you sound like them? We’ll take stock of what your peers are saying, identify openings in the conversation, and develop a message that makes you stand out.
Speak Up
It’s finally time to put pen to paper. We can help bring your message to life or leverage our network of leading speechwriters, content strategists, and creatives to make sure you’re in amazing hands.